SaaS Website Redesign Demo
Demo content — replace before launch. A placeholder project showing how a website redesign case study is laid out.
Development
Websites built to be measured, edited and kept fast
WordPress and WooCommerce builds with a content model your team can actually use, tracking configured from the start, and performance treated as a requirement.
Sound familiar?
The problems this solves
- The site looks acceptable but produces very few enquiries
- Simple content edits require a developer
- Mobile performance is poor and it shows in the analytics
- Tracking was never configured properly, so nothing can be evaluated
- The last redesign lost rankings because redirects were an afterthought
- Plugins have accumulated and nobody is certain which are load-bearing
What is included
Capabilities in detail
Website strategy
Establishing what the site has to achieve and which existing pages are carrying the result, so a rebuild improves on the current site rather than resetting it.
Information architecture
Page structure, URL hierarchy and navigation planned before design, so the site can grow without the menu becoming unusable.
UX and responsive design
Layouts designed against real content at the widths your visitors actually use, with touch targets, reading measure and form usability treated as design decisions.
WordPress development
Clean, standards-compliant builds using native WordPress editing. No page-builder dependency, so the site is not hostage to a plugin licence.
WooCommerce
Product structure, checkout flow and payment configuration, plus the reporting needed to see where carts are actually being abandoned.
API integrations
Connecting the site to your CRM, booking system, ERP or payment stack, with sensible failure handling rather than silent breakage.
Speed optimisation
Working to a page-weight budget: image formats and dimensions, font loading, script deferral and query efficiency, measured before and after.
Technical SEO foundations
Headings, canonicals, structured data, sitemap behaviour and a redirect map built with the launch — the things that are costly to retrofit.
Maintenance
Scheduled updates, backups, uptime monitoring and a tested restore path, so maintenance is not the thing everyone defers.
What it changes for your business
- A site your team can update without raising a ticket
- Measurement working from launch day, not added later
- A redirect map that protects the rankings you already have
- Performance held to an agreed budget rather than assessed afterwards
- No page-builder lock-in, so future work is not constrained by one plugin
What you receive
- Sitemap, content model and agreed page inventory
- Responsive design across the breakpoints that matter
- WordPress or WooCommerce build with native editing
- Configured analytics and conversion tracking
- Redirect map applied and verified at launch
- Before-and-after performance measurements
- Editor documentation and handover session
Process
How an engagement runs
Seven stages, each with a defined output, so it is always clear what has been decided.
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Discover
Understand the business, the offer and the constraints. Output: a written problem statement you agree with.
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Audit
Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.
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Strategise
Decide the order of work and why. Output: a roadmap with a stated sequence.
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Design
Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.
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Build
Development, configuration and content production. Output: a working build on staging.
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Launch
Release with redirects, tracking and reporting verified. Output: a live release and a launch record.
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Optimise
A standing cycle of review and change. Output: regular reporting and an updated roadmap.
Tooling
Platforms we work in for this service
- WordPress
- WooCommerce
- PHP
- JavaScript
- REST APIs
- GA4
- Google Tag Manager
- Google Search Console
Platform and product names are the trademarks of their respective owners. Listing them indicates working competence, not affiliation, partnership or endorsement.
Proof
This work in practice
Questions
About this service
Not by default. Builders add weight and tie the site to a licence. We build on native WordPress editing with patterns for the layouts you reuse. If you already run a builder and want to keep it, we will work with it and be clear about the trade-offs.
It can, and that is usually down to redirects and changed page structure rather than design. We inventory current URLs and their performance, map every one to its destination, and verify the redirects at launch.
That is a build requirement, not an afterthought. The content model is designed around what your team needs to change regularly, and handover includes documentation and a walkthrough.
Yes. That normally starts with an audit covering plugin load, performance, security posture and what is safe to remove — some of which people are surprised to find is not load-bearing.
Maintenance is optional and separate: scheduled updates, backups, monitoring and a tested restore path. If you would rather handle it in-house, the handover documentation covers what needs doing.
Works well with
Related services
These are the services most often combined with this one, and the reason the whole programme tends to outperform any single part.
App Development
Applications scoped to what has to be proven first, then extended on evidence.
- Discovery, UI/UX, MVP builds, Mobile and web apps, APIs
Performance Marketing
Paid campaigns built on tracking that has been proven rather than assumed.
- Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Retargeting
360° Management
One team accountable for strategy, build, campaigns, content, CRM and reporting.
- Digital strategy, Marketing management, Technology coordination, Reporting
Next step
Ready to connect your marketing, technology and growth systems?
Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.