Paid Media Account Restructure Demo
Demo content — replace before launch. A placeholder project showing the layout of a performance marketing case study.
Marketing and creative
Paid campaigns built on tracking you can actually trust
Audit, measurement, structure and creative treated as one job — because a well-run campaign pointed at a broken funnel still loses money.
Sound familiar?
The problems this solves
- Platform-reported conversions do not match what the CRM shows
- Cost per lead is acceptable but the leads do not close
- Campaigns were set up once and have been left largely untouched since
- Creative is refreshed when someone notices fatigue, not on a cycle
- Budget is spread across platforms with no view of which is carrying it
- Ad traffic lands on pages that were never built to convert it
What is included
Capabilities in detail
Account audit
A full review of structure, conversion setup, audiences, creative and spend allocation, delivered as a written findings document with a prioritised fix list — yours whether or not we run the account.
Conversion tracking
Rebuilding measurement so a conversion means one real business event. Server-side where it is warranted, deduplicated, and reconciled against the CRM before any optimisation begins.
Audience research
Working out who is actually buying and what they are comparing you against, then translating that into targeting, exclusions and messaging rather than guesswork.
Campaign structure
Accounts organised so budget can be read and controlled at the level decisions get made, with enough consolidation for the platform to learn.
Creative planning
A rotation of concepts, hooks and formats produced on a schedule, so testing continues instead of stalling when the current set tires.
Landing page alignment
Checking that the page matches the promise in the ad, and flagging or fixing the mismatch. Often the cheapest available improvement.
Retargeting
Sequenced follow-up segmented by what someone actually did, with frequency limits and exclusions so existing customers are not paid for repeatedly.
Reporting
Reporting that shows spend against pipeline, not just platform metrics, with the same definitions applied every month.
What it changes for your business
- Decisions made on measurement that has been proven rather than assumed
- A clear view of which platforms are contributing and which are not
- Creative testing that continues on a cycle instead of stalling
- Spend concentrated where the evidence supports it
- Reporting that reconciles with the CRM, so sales and marketing stop arguing about numbers
What you receive
- Written account audit with a prioritised fix list
- Documented conversion tracking, tested end to end
- Campaign structure and naming conventions you can read
- Creative testing calendar and concept rotation
- Monthly reporting against agreed definitions
- Full account access — the accounts remain yours
Process
How an engagement runs
Seven stages, each with a defined output, so it is always clear what has been decided.
-
Discover
Understand the business, the offer and the constraints. Output: a written problem statement you agree with.
-
Audit
Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.
-
Strategise
Decide the order of work and why. Output: a roadmap with a stated sequence.
-
Design
Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.
-
Build
Development, configuration and content production. Output: a working build on staging.
-
Launch
Release with redirects, tracking and reporting verified. Output: a live release and a launch record.
-
Optimise
A standing cycle of review and change. Output: regular reporting and an updated roadmap.
Tooling
Platforms we work in for this service
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- YouTube Ads
- LinkedIn Ads
- GA4
- Google Tag Manager
- Google Merchant Center
Platform and product names are the trademarks of their respective owners. Listing them indicates working competence, not affiliation, partnership or endorsement.
Proof
This work in practice
Questions
About this service
No, and we would treat any agency that does with caution. Results depend on margin, offer, market and sales follow-up, and much of that sits outside an ad account. What we commit to is a documented method, honest reporting, and telling you when spend is not working.
Always. We work inside your accounts under your billing. If the engagement ends, the accounts, history and learning stay with you.
Measurement problems are usually fixed in the first few weeks. Structural and creative changes need a learning period, and the honest answer depends on your conversion volume — low-volume accounts take longer to reach conclusions, and we will say so at the audit.
Whichever match how your buyers decide. A considered B2B purchase and an impulse consumer purchase call for different platforms, and the audit covers which of your current channels are not earning their place.
Yes. We can brief your team against the testing plan, produce creative ourselves, or split it. What matters is that concepts arrive on a schedule rather than on request.
Works well with
Related services
These are the services most often combined with this one, and the reason the whole programme tends to outperform any single part.
Website Development
WordPress and WooCommerce builds that stay fast and your team can edit.
- WordPress, WooCommerce, Speed optimisation, Technical SEO
Video Editing
Edited video delivered on schedule, in the formats each platform needs.
- Short-form, Ad creative, YouTube, Motion graphics, Captions
CRM & GoHighLevel
Follow-up that happens whether or not anyone remembers to do it.
- GoHighLevel, Pipelines, Email and SMS automation, Integrations
Next step
Ready to connect your marketing, technology and growth systems?
Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.