Editor note — replace or delete before launch. This page describes the shape of the problem in this sector. It does not claim experience in it. Delete this page if you have not worked in this industry, or replace this note with real context and link a case study.
E-commerce is unforgiving arithmetic. Acquisition costs rise, margins are fixed, and a small change in conversion rate or repeat purchase moves the entire business.
The work is usually less about traffic than about what happens to it: product data quality, checkout friction, and whether returning customers are being marketed to as though they had never bought before.