CRM Automation Build Demo
Demo content — replace before launch. A placeholder project showing the layout of a CRM and GoHighLevel case study.
Marketing and creative
A publishing rhythm your business can actually sustain
Strategy, a planned calendar, produced content and managed community — sized to what can be maintained rather than what looks ambitious in a proposal.
Sound familiar?
The problems this solves
- Posting is inconsistent and depends on someone finding time
- Content is published but nobody replies to the comments or messages
- The same format is repeated because it is the quickest to produce
- Reporting is follower counts, which tell you very little
- Content has no relationship to the services you most want to sell
- Each platform receives the identical post regardless of how it behaves
What is included
Capabilities in detail
Account audit
Reviewing what has been published, what actually performed, and which platforms are worth continued effort — including recommending you drop the ones that are not.
Audience research
Establishing who is engaging, what they are looking for, and what competitors are publishing, so the calendar is informed rather than assumed.
Content strategy
Defined content pillars tied to the services you want to sell, with a format mix that suits your capacity to produce.
Monthly planning
A calendar agreed in advance with topics, formats and dates, so production is scheduled rather than improvised.
Design and production
Post design, short-form video edits and carousels produced to a consistent visual system rather than assembled ad hoc.
Caption writing
Copy written for each platform, since what works in a LinkedIn post and what works on TikTok are not the same piece of text.
Publishing
Scheduled publishing with each platform's formats and aspect ratios handled properly, rather than one asset cropped everywhere.
Community management
Monitoring and replying to comments and messages within an agreed response time, with escalation rules for anything needing your input.
Reporting and optimisation
Monthly reporting on what content did, feeding directly into the next calendar instead of sitting in an inbox.
What it changes for your business
- A schedule that survives a busy quarter
- Content connected to the services you actually want enquiries for
- Messages and comments answered inside an agreed window
- Formats suited to each platform rather than one asset reused everywhere
- Reporting that informs the next month's plan
What you receive
- Account audit and platform recommendation
- Content strategy with defined pillars
- Monthly content calendar agreed in advance
- Designed posts and short-form video edits
- Platform-specific captions
- Scheduled publishing and community management
- Monthly performance report
Process
How an engagement runs
Seven stages, each with a defined output, so it is always clear what has been decided.
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Discover
Understand the business, the offer and the constraints. Output: a written problem statement you agree with.
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Audit
Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.
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Strategise
Decide the order of work and why. Output: a roadmap with a stated sequence.
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Design
Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.
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Build
Development, configuration and content production. Output: a working build on staging.
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Launch
Release with redirects, tracking and reporting verified. Output: a live release and a launch record.
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Optimise
A standing cycle of review and change. Output: regular reporting and an updated roadmap.
Tooling
Platforms we work in for this service
- Meta
- TikTok
- YouTube
- Snapchat
- X
Platform and product names are the trademarks of their respective owners. Listing them indicates working competence, not affiliation, partnership or endorsement.
Proof
This work in practice
Paid Media Account Restructure Demo
Demo content — replace before launch. A placeholder project showing the layout of a performance marketing case study.
SaaS Website Redesign Demo
Demo content — replace before launch. A placeholder project showing how a website redesign case study is laid out.
Questions
About this service
Whatever can be sustained at the quality agreed. We would rather commit to a smaller number and hold it for a year than propose a heavy schedule that lapses. The volume is set during the audit against your capacity and the platforms chosen.
Some. You know your customers, your offers and what is happening in the business. The calendar is approved in advance, and we handle production — but content produced with zero client input tends to sound like it.
Usually fewer than people expect. Two platforms done properly beats five done thinly, and the audit will say which of your current accounts are not earning the effort.
Yes, within an agreed response window and escalation rules. Anything requiring specialist knowledge or a commercial decision is routed to you rather than answered on your behalf.
Sometimes, though organic social usually contributes to demand rather than closing it. We report on what content is doing rather than attributing sales to it that it did not cause.
Works well with
Related services
These are the services most often combined with this one, and the reason the whole programme tends to outperform any single part.
Video Editing
Edited video delivered on schedule, in the formats each platform needs.
- Short-form, Ad creative, YouTube, Motion graphics, Captions
Performance Marketing
Paid campaigns built on tracking that has been proven rather than assumed.
- Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Retargeting
360° Management
One team accountable for strategy, build, campaigns, content, CRM and reporting.
- Digital strategy, Marketing management, Technology coordination, Reporting
Next step
Ready to connect your marketing, technology and growth systems?
Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.