How we work

Our Process

Seven stages, each with a defined output, so it is always clear what has been decided and what happens next.

Process

How an engagement runs

Seven stages, each with a defined output, so it is always clear what has been decided.

  1. Discover

    Understand the business, the offer and the constraints. Output: a written problem statement you agree with.

  2. Audit

    Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.

  3. Strategise

    Decide the order of work and why. Output: a roadmap with a stated sequence.

  4. Design

    Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.

  5. Build

    Development, configuration and content production. Output: a working build on staging.

  6. Launch

    Release with redirects, tracking and reporting verified. Output: a live release and a launch record.

  7. Optimise

    A standing cycle of review and change. Output: regular reporting and an updated roadmap.

How it fits together

A connected system, not seven separate suppliers

Each stage feeds the next. Skipping one is usually what causes the expensive rework later.

  1. Strategy

    Establish what is actually happening and decide the order of work.

  2. Build

    Websites, applications and landing pages, measurable from launch.

  3. Create

    Content and video produced on a schedule rather than on request.

  4. Launch

    Release with tracking, redirects and reporting already verified.

  5. Market

    Paid and organic campaigns pointed at pages built to receive them.

  6. Capture

    Every enquiry recorded with its source, in one place.

  7. Automate

    Follow-up that fires immediately rather than when someone notices.

  8. Measure

    One report covering acquisition, site behaviour and pipeline.

  9. Optimise

    A standing cycle of review and change, not a one-off project.

Questions

Frequently asked questions

Digital strategy, performance marketing, website and application development, social media management, video editing, and CRM and automation work — plus 360° Management, which coordinates several of those under one plan.

Next step

Ready to connect your marketing, technology and growth systems?

Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.

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