Performance marketing

TikTok campaigns that look like TikTok

Native-format creative and structured testing, because repurposed brand film reliably underperforms on this platform.

Sound familiar?

The problems this solves

  • Repurposed brand video performs poorly on the platform
  • Opening seconds fail to hold attention
  • Event tracking was never fully configured
  • Creative volume too low to reach a conclusion

What is included

Capabilities in detail

Native creative production

Vertical, sound-on-first edits produced for the platform rather than adapted from a landscape master.

Event tracking

Pixel and event configuration verified end to end before spend begins.

Hook testing

Systematic testing of opening seconds, where most drop-off occurs.

What it changes for your business

  • Creative produced for the platform rather than adapted to it
  • Enough variations to reach a conclusion
  • Tracking verified before spend

Process

How an engagement runs

Seven stages, each with a defined output, so it is always clear what has been decided.

  1. Discover

    Understand the business, the offer and the constraints. Output: a written problem statement you agree with.

  2. Audit

    Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.

  3. Strategise

    Decide the order of work and why. Output: a roadmap with a stated sequence.

  4. Design

    Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.

  5. Build

    Development, configuration and content production. Output: a working build on staging.

  6. Launch

    Release with redirects, tracking and reporting verified. Output: a live release and a launch record.

  7. Optimise

    A standing cycle of review and change. Output: regular reporting and an updated roadmap.

Tooling

Platforms we work in for this service

  • TikTok Ads Manager
  • TikTok Pixel
  • GA4

Platform and product names are the trademarks of their respective owners. Listing them indicates working competence, not affiliation, partnership or endorsement.

Proof

This work in practice

Home services CRM & GoHighLevel Automation

CRM Automation Build Demo

Demo content — replace before launch. A placeholder project showing the layout of a CRM and GoHighLevel case study.

Professional services Performance Marketing

Paid Media Account Restructure Demo

Demo content — replace before launch. A placeholder project showing the layout of a performance marketing case study.

Software Website Development

SaaS Website Redesign Demo

Demo content — replace before launch. A placeholder project showing how a website redesign case study is laid out.

Questions

About this service

Sometimes, for awareness and recruitment more than direct lead generation. We will say if we think your budget is better spent elsewhere.

Works well with

These are the services most often combined with this one, and the reason the whole programme tends to outperform any single part.

Performance Marketing

Paid campaigns built on tracking that has been proven rather than assumed.

  • Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Retargeting

Next step

Ready to connect your marketing, technology and growth systems?

Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.

Call Book