CRM Automation Build Demo
Demo content — replace before launch. A placeholder project showing the layout of a CRM and GoHighLevel case study.
Performance marketing
Google Ads managed against intent, not impressions
Search, Shopping, Performance Max and YouTube campaigns structured so you can see which intent is producing enquiries.
Sound familiar?
The problems this solves
- Spend against search terms with no commercial intent
- Conversion actions counting page views rather than genuine enquiries
- Performance Max consuming budget with little visibility
- Brand and non-brand performance reported as one number
- Smart bidding optimising towards a poorly defined goal
What is included
Capabilities in detail
Conversion action rebuild
Defining what counts as a conversion, with values where they can be justified, so bidding optimises towards something real.
Search term control
Ongoing review with negative keyword management, applied continuously rather than at setup.
Account structure
Brand and non-brand separated, intent grouped so reporting can be read and budget controlled where decisions happen.
Shopping and Performance Max
Feed quality, product segmentation and asset groups arranged for as much visibility as the campaign type allows.
What it changes for your business
- Less spend against terms that were never going to convert
- Bidding optimising towards genuine enquiries
- Brand and non-brand performance reported separately
Process
How an engagement runs
Seven stages, each with a defined output, so it is always clear what has been decided.
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Discover
Understand the business, the offer and the constraints. Output: a written problem statement you agree with.
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Audit
Examine the site, accounts, tracking and CRM as they stand. Output: findings and a prioritised fix list.
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Strategise
Decide the order of work and why. Output: a roadmap with a stated sequence.
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Design
Structure, interface and content model settled while changes are cheap. Output: approved designs and a content plan.
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Build
Development, configuration and content production. Output: a working build on staging.
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Launch
Release with redirects, tracking and reporting verified. Output: a live release and a launch record.
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Optimise
A standing cycle of review and change. Output: regular reporting and an updated roadmap.
Tooling
Platforms we work in for this service
- Google Ads
- Google Merchant Center
- GA4
- Google Tag Manager
Platform and product names are the trademarks of their respective owners. Listing them indicates working competence, not affiliation, partnership or endorsement.
Proof
This work in practice
Paid Media Account Restructure Demo
Demo content — replace before launch. A placeholder project showing the layout of a performance marketing case study.
SaaS Website Redesign Demo
Demo content — replace before launch. A placeholder project showing how a website redesign case study is laid out.
Questions
About this service
Sometimes, but rarely as the whole account. It gives limited visibility, so we generally keep clearly attributable search intent in campaigns you can read and control.
It depends on whether competitors are bidding on it and what your organic presence looks like. We measure it separately so the decision is based on your data, not a general rule.
Works well with
Related services
These are the services most often combined with this one, and the reason the whole programme tends to outperform any single part.
Performance Marketing
Paid campaigns built on tracking that has been proven rather than assumed.
- Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Retargeting
Next step
Ready to connect your marketing, technology and growth systems?
Tell us what you are building, improving or scaling. We will suggest the combination of strategy, development, marketing, content and automation that fits — including when that is less than you expected.